CPF Francia
Quality is not measured by price, it is found in the unexpected.
Website:https://cpf.com.mx/
Task
Re-evaluated the brand’s presence in the targeted markets, worked on many designs always focusing on consumer psychology, targeting rounded and soft shapes, fusing CPF letters into a mix reminding the shape of a glass, and specifically using more old-money colors as target consumer shifted from 2015 to 2023 from an all-consumer base to a higher level.
