Renewal of an old logo for CPF Entrepreneur, a company of CPF Group. It drove the company to hire Global Engage Media to re-design their whole website, and also to develop a whole new Marketing Campaign for the USA and Western Europe.
Task
Re-evaluated the brand’s presence in the targeted markets, worked on many designs always focusing on consumer psychology, targeting rounded and soft shapes, reshaping the infinity model that CPF was attached to, reminding the shape of the original logo, and specifically using more old-money colors as target consumer shifted from 2015 to 2023 from an all-SMEs base to a Global Companies.
